DIE SPRACHPOLITIK EINES DEUTSCHEN INDUSTRIEBETRIEBS IN DER TSECHISCHEN REPUBLIK UND IHRE VERWIRKLICHUNG
THE LANGUAGE POLICY OF ONE GERMAN CONCERN IN CZECH REPUBLIC AND ITS IMPLEMENTATION

Summary/Abstract: Multi-national corporations in the Czech republic represent an environment, where daily routine communication is conducted in several languages. Such a situation requires careful language policy from the management and language skills and ability to react in multi-language interaction from those, who have to work in such an environment. Theory of language management allows to describe these processes as well on the managing part (macro) as on the interaction part (micro).

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