Globalne i regionalne strategie internacjonalizacji przedsiębiorstw transnarodowych a bariery kulturowe
Global and regional internationalization strategies of transnational corporations and cultural barriers

Summary/Abstract: The aim of the thesis is to reveal relationship in private capital flows of Transnational Corporations (TNCs) with an emphasis on global and regional strategies. At the beginning this relationship is showed with reference to the International Business literature. The impact of cultural distance on private capital flows of TNCs is presented. Then, the results of the author’s desk research are shown regarding cultural barriers in foreign subsidiaries. With regards to global and regional strategies the sources and areas of barriers are pointed out. The sources and effects of negative perception of institutional ethnocentrism by local managers are also depicted. Attention is paid on possible sources of issues in internal interactions resulting from integration pressure that is a part of global and regional strategies.

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