A free experiment conducted through associations and based on materials from the Bulgarian system of names
A free experiment conducted through associations and based on materials from the Bulgarian system of names

Summary/Abstract: The study analyses data from a free experiment conducted through associations with 41 questioned persons on twenty seven traditional and new Bulgarian male and female names. On the basis of this experiment the author draws her conclusions: the greater part of the names can be associated with positive qualities (physical and moral); a name can be associated with polar qualities; a person’s attitude to a name can be based on associating it with the domineering image of someone bearing that name. That is why people prefer the names of popular personalities. The names of high frequency are connected with a wide range of associations which makes those names more universal and quarantees their preservation.

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