CONTEMPORARY TENDENCIES IN RADIO STATION MANAGEMENT
CONTEMPORARY TENDENCIES IN RADIO STATION MANAGEMENT
Author(s): Daniel-Liviu CiurelSubject(s): Economy
Published by: Editura Eurostampa
Keywords: radio station management; brand management; program management; radio programming
Summary/Abstract: Radio station management has changed dramatically during the last few years. Operating in a stiff competition environment, radio stations need to focus on new business models, as they evolve from broadcasting to narrowcasting or nichecasting. Since a radio station operates simultaneously on two markets (the consumers and the advertisers) attention should be placed both on the radio production and the radio promotion, on-air as well as off-air. The Program Director (PD) is acting more and more as a brand manager in order to ensure a unique competitive advantage for the radio station.
Journal: Anale. Seria Ştiinţe Economice. Timişoara
- Issue Year: XIX/2013
- Issue No: 19
- Page Range: 122-125
- Page Count: 4
- Language: English