Internacjonalizacja zarządzania funkcją turystyczną w dużym mieście
Internationalization of urban tourism management

Summary/Abstract: Globalization has strengthened the competitive potential of cities in the tourist market. At the same time, it has forced adaptive and developmental changes within their tourist functions. Internationalization can be viewed as a passive processes of continual changes in tourist, recreational and cultural offerings and in the consumer behaviour of tourists as well as the residents of cities. In addition to the internationalization of tourist offerings and resources, partnership networks and marketing activities, the key challenge is the internationalization of management structures in the tourist industry based on the active involvement of entities responsible for developing tourism in a given city. Such active internationalization processes involve management functions, in which global processes are coupled with local conditions. The paper discusses the internationalization of tourism management in the city in four classic dimensions (functions): planning, organizing, leading and controling. The results of analyses of the internationalization of city tourism management in Poznań shows that the organizing and leading functions are the most difficult to internationalize. As a result, the internationalization process of the planning function is also disturbed and delayed

• Details
• Contents