Choice of Decorative Paints: Recommendation of Interior Designer and Dealers, an Opinion Survey of Berger Paints Limited, Kolkata
Choice of Decorative Paints: Recommendation of Interior Designer and Dealers, an Opinion Survey of Berger Paints Limited, Kolkata
Author(s): Soumik Gangopadhyay, Pujashree Sinha, Pradip BandyopadhaySubject(s): Economy
Published by: SciPress Ltd.
Keywords: Interior designer; Dealer; Decorative Paints; Brand feature; Psychological factor; Value addition; Berger paints
Summary/Abstract: Present study is an opinion survey of the Dealers of Berger Paints Pvt. Ltd., India and Interior designer of Kolkata, India that reveals the factors affecting the choice of paints of the said respondents of Kolkata. The objective of the study was to understand the factors affecting the recommendation of domestic paints with respect to the dealer and interior designer of BERGER Paints Ltd., Kolkata (India). The result denotes some important auxiliary and ancillary factors having an impact on the choice process of the respondents.
Journal: International Letters of Social and Humanistic Sciences
- Issue Year: 2013
- Issue No: 05
- Page Range: 10-16
- Page Count: 7
- Language: English
