Winning in Europe: International Strategies for Hungarian Professional Sports Clubs
Winning in Europe: International Strategies for Hungarian Professional Sports Clubs
Author(s): Miklós Kozma, Krisztina AndrásSubject(s): Economy
Published by: Uniwersytet Ekonomiczny w Krakowie
Keywords: The objective of our research project was to identify key patterns in the international strategies of Hungarian professional sports clubs. Initially, two pilot-cases were prepared, which form the basis of additional case studies to be prepared in the late
Summary/Abstract: internationalisation; sport; strategy; case study; know-how; Hungary
Journal: Entrepreneurial Business and Economics Review
- Issue Year: 2/2014
- Issue No: 4
- Page Range: 31-49
- Page Count: 19
- Language: English
