Slogans and meanings – a grammatical, semantic and stylistic analysis Cover Image

Sloganuri şi înţelesuri – o analiză gramaticală, semantică şi stilistică
Slogans and meanings – a grammatical, semantic and stylistic analysis

Author(s): Marinela Doina Nistea
Subject(s): Literary Texts
Published by: Editura Universităţii Vasile Goldiş
Keywords: slogan; commercial; advertising; creativity; word; slogan; reclamă; publicitate; creativitate; cuvânt

Summary/Abstract: According to DEX, explanatory dictionary of the Romanian language, published by the Institute of Linguistics of the Romanian Academy, a slogan is “an eminent, compelling phrasing expressing in a lapidary manner the political or economic aims of groups, organizations, etc., a topical issue” or “a battle cry of old Scottish clans”. Extrapolating, one may say that, nowadays, a product’s slogan is equivalent to the old battle cry: it is defined by concision and memorability, it has a precise purpose and emphasizes the offerer’s personality. Its efficiency for advertising is undeniable. The role of a slogan is to evoke the message in the most focused possible wording, meant to draw the addressee’s attention, even to surprise him/her, getting them to remember the idea suggested, regardless of whether it concerns a certain product offered for sale, or it regards a candidate, a political program or an ideology.

  • Issue Year: VIII/2012
  • Issue No: 1
  • Page Range: 119-123
  • Page Count: 5
  • Language: Romanian