Sajmovi automobila u Kraljevini Jugoslaviji kao mjesta promidžbe nacističke Njemačke
AUTOMOBILE FAIRS IN THE KINGDOM OF YUGOSLAVIA AS A SITE OF NAZI GERMAN PROPAGANDA

Summary/Abstract: Using regular annual automobile fairs in Berlin not only as a valuable economic manifestation at which the German automobile industry was promoted, but also as an important space and means of Nazi propaganda, the representatives of the responsible institutions provided their contribution to Germany’s preparations for war in which the automobile industry played a key role as a mover of the whole German economy, particularly during the first years of Nazi rule in which the military industry, which later assumed that role, had to develop in strict secrecy. Within the framework of this strategy, with objectively relatively small numbers of cars in the land, the Kingdom of Yugoslavia was especially interesting as a potential new market. Thanks to already close political and economic ties between the two lands, representatives of the German economy and automobile industry faithfully transplanted the organizational model of the Berlin automobile fair to fairs in Belgrade, Zagreb, and Ljubljana, which along with the promotion of the German automobile industry and economy generally, signified open Nazi propaganda in the Kingdom of Yugoslavia.

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