Protestas ir distribucija: Femen ir Pussy Riot atvejai
The protest and distribution: the cases of "Femen" and "Pussy Riot"

Summary/Abstract: The article draws on the interrelations of manifestation, representation, and distribution on the basis of historical examples, cases of “Femen” and “Pussy Riot”, and the analysis of actions of the art groups “Voina” and “Zmena”. The paper maintains that contemporary persuasion is based on the political economy of images rather than on the semiotics and psychoanalysis of images. The creation, reproduction, and distribution of popular images as well as political ones depends more on the market needs and art/science of marketing than on power and representation. Diminishing of artistry and targeting of protest actions in order to satisfy the desire of consumers are combined with both civic and commercial objectives. The synergy of civic and consumer interests, political activism and consumption in the media characterizes the contemporary political consciousness. Deterioration of art to the elementary street or labour art, adjustment of visuality in order to supply policy requirements and social networking needs blends with the growth of influence of digital technologies, the social and commercial distribution of reportages. The desire to watch the inspirational art as well as the political visions is supported and satisfied by the production and reproduction of special political events.

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