Klasyfikacja przedsiębiorstw w kontekście masowej indywidualizacji
ENTERPRISES CLASSIFICATION FROM THE POINT OF VIEW OF MASS CUSTOMIZATION

Summary/Abstract: The aim of the paper is to present an attempt of classification of production enterprises from the point of view of implementing mass customization strategy. At the beginning the analysis of the term ”mass customization”, its origin and definitions are given. Next, the most important types of enterprises are distinguished and the scope of their potential ability to provide individualized products to their customers are discussed. Additionally, the most important directions of changes are described associating two different types of enterprises, i.e. mass and individual producers.

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