Rolul culturii organizationale in promovarea inovatiilor
The organizational culture role in promoting innovations

Summary/Abstract: The term „culture” represents a system of values, ethical norms, thinking and acting models that are thought and accepted by a collectivity and determine the given social group to act distinctly from other social groups. The issue of organization culture is very often discussed in relation to innovation. The common conception is that an entrepreneurship culture has a strong effect on innovation. A organization culture that creates value supposes respect for people and services which not only satisfy the consumer’s needs, but also surpass them.

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