Phonic and Graphic Elements in Advertising Discourse
Phonic and Graphic Elements in Advertising Discourse

Summary/Abstract: Language is a great source of power for advertising linguistic creativity is at its ease, the words are very carefully chosen to create something unique, surprising and memorable in order to achieve a significant impact on the audience. Advertising uses different linguistic techniques at different levels to be persuasive: phonetic, lexical and morphological, semantic and pragmatic. However, when analyzing language in use in real situations, the boundaries between the levels of the language are blurry, but for the aims of this article we will focus on the sounds and allographs together with the pictures that accompany them.

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