ROMANIA AND THE INTERNATIONAL BUSINESS ENVIRONMENT – BETWEEN NATIONAL IDENTITY AND EUROPEAN INFLUENCE
ROMANIA AND THE INTERNATIONAL BUSINESS ENVIRONMENT – BETWEEN NATIONAL IDENTITY AND EUROPEAN INFLUENCE

Summary/Abstract: This project tries to isolate the weight and the influence of national specificities of the Romanian culture , reported the influence of Western European culture elements, particularly in the context of the member of European Union state and economic integration and convergence processes. Globalization and economic integration are just two of the factors that influence the manifestation of cultural elements for reducing the intensity of the specific national or international business. Beyond these two factors: economic performance and desire, desire to take an already tested model in terms of efficiency, contribute to this process again.

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