KULTŪRA IR IDEOLOGIJA HERBERTO MARCUSE'S KRITINĖJE TEORIJOJE
Culture and Ideology in the Critical Theory of Herbert Marcuse

Summary/Abstract: Herbert Marcuse was one of the most prominent critics of technology and capitalism, who radically estimated the relationship between the consumer society and ideology. His study One Dimensional Man provides an analysis of a totalitarian society which uses technology, consumerism, the media, language, the state, culture and ideology as new instruments of social control and domination. Marcuse's critical theory enables us to look anew at the problems of contemporary culture and ideology, and also to think of his "Great Refusal" as the most reasonable way of civic activity allowing us to sustain "true consciousness" in an era of conformity.

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