INTERNET USERS - STATISTICAL PICTURE, COMPARISONS AND TRENDS Cover Image

INTERNET USERS - STATISTICAL PICTURE, COMPARISONS AND TRENDS
INTERNET USERS - STATISTICAL PICTURE, COMPARISONS AND TRENDS

Author(s): S. Mihaela Filofteia Tutunea
Subject(s): Economy
Published by: Studia Universitatis Babes-Bolyai
Keywords: Internet; digital environment; cyber consumers; cyber marketing.

Summary/Abstract: The widening of the digital medium into all the branches of human activity raised a challenge for marketing online experts. We know all that in cyberspace consumers from two different world, on and offline meet. Consequently the cyber marketer should know very well the profile and preferences of the cyber consumers in order to generate coping efficient actions specific for the new medium.

  • Issue Year: 54/2009
  • Issue No: 3
  • Page Range: 161-169
  • Page Count: 9
  • Language: English