Noticeability and effectiveness of tourism promotion in Lublin province
Noticeability and effectiveness of tourism promotion in Lublin province

Summary/Abstract: The article deals with the results of a survey conducted in 2011 among 1029 people from Poland and in addition 120 respondents from the Lubelskie region. The study was carried out by means of CAWI. The aim of the research was to present various forms of Lublin province promotion and to evaluate their effectiveness in different regions of Poland. The promotional campaign of Lublin province is recognizable among Polish citizens. It was noticed by 38.28% of the respondents living outside Lublin province and 88.34% of the surveyed people living within the region. The campaign has been welcomed by potential tourists, who are attracted first of all by original commercials in the form of a film plot and romantic soundtrack. Weekend tourism is mainly promoted in Lublin province, which is a good solution because 34.52% of respondents from the outside the province wished to come to Lublin region for a weekend, and 69.17% of Lublin province residents preferred to spend weekends in their own region.

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