Development of internet social networks in china as a chance for european software developers
Development of internet social networks in china as a chance for european software developers

Summary/Abstract: As Internet social services gain popularity all over the world, software developers search for business opportunities in this dynamic market. The aim of this article was to establish if Chinese social services market can be treated as a chance for development for European software producers, and what part of this market would be the most attractive. Analysis of data on the growth and structure of social media in China has shown that it is potentially the biggest in the world. Further study of global and Chinese markets revealed that the part of social media market that may be the most promising for European software developers is the market of social applications for mobile phones. A case study of a German company Handy Games that succeeded in entering Chinese social media market proves that this kind of expansion is possible.

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