Has the economic liberalization changed Filipino business networks? A case study of a small travel agency
Has the economic liberalization changed Filipino business networks? A case study of a small travel agency

Summary/Abstract: The aim of the article is to explore whether the greater market orientation imposed on the Filipino business has brought about also a transformation of business networks based on personal relationships into more contractual and transparent agreements. The article presents a case study of social dimension of business network of a Filipino small travel agency. The research has confirmed that the key element of business strategy in the Philippines is network relationships. The increased competition and changes in consumers’ behaviour have forced companies to strive for cost reduction and enhanced efficiency. Therefore entrepreneurs simultaneously undertake a search for new business relations and strengthen their existing ones. Even if the strong personal ties, mutual obligations and trust are important, the essential factor for long and successful business relationships is mutual profitability and transparency.

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