THE LISTICLE: AN EXPLORING RESEARCH ON AN INTERESTING SHAREABLE NEW MEDIA PHENOMENON
THE LISTICLE: AN EXPLORING RESEARCH ON AN INTERESTING SHAREABLE NEW MEDIA PHENOMENON

Summary/Abstract: These days the internet hosts an interesting phenomenon individuals tend to fall in love with, the so-called listicle; a portmanteau of 'list' and 'article'. Although the concept of the listicle in its own right is not new, it got booming in the digital era. This exploring research on the article-as-numbered-list, in which 720 listicles during a period of two weeks were analysed on Buzzfeed.com, reveals that the popularity of the listicle in terms of success and shareability is easily explainable. The key lies not only in the power of the format in and by itself, but also in 'shareable factors' that are related to the individual listicle. In other words, the success and shareability of a listicle depends on the extent to which the following factors are present: the suggesting of authority, the capacity to eastablish existence and structure, the level of seduction and the simplicity of recognition and content, but also its public range, originality/diversity and the four factors of the concept of shareability that were in an earlier stadium composed by professor Harry Jenkins.

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