THE ROLE OF LOCAL PRESS IN PROMOTING EDUCATIONAL OPPORTUNITIES FOR YOUNG PEOPLE
THE ROLE OF LOCAL PRESS IN PROMOTING EDUCATIONAL OPPORTUNITIES FOR YOUNG PEOPLE

Summary/Abstract: The paper “The role of local press in promoting educational opportunities for young people” explores how the online editions of three local newspapers from Cluj-Napoca: Monitorul de Cluj, Ziua de Cluj and Făclia de Cluj include educational and developmental opportunities for young people. Instead of analyzing only the articles related to education in general, the present study adds a new dimension and closely focuses on all the articles that are address to youth. Moreover, the paper analyzes the Youth in Action projects conducted in Cluj-Napoca in order to understand how institutions try to address their projects to local press. The current paper includes one theoretical and one practical part. The first part contains information regarding the previous studies on the topic and on youth and defines concepts used in the study. The practical part contains the actual research that represents a rather new approach on how the online editions of the three local media include youth opportunities in their agenda, and how institutions that undertake Youth in Action projects promote their projects in the local press. The final part consists in the results of the study, but also includes discussions, recommendations and limitations of the study. The research strives to be meaningful for young people, youth workers, NGOs, student journalists, journalist and parents that consume these types of media, as it provides substantial insight into the major opportunities that young people have nowadays, and how they are addressed in local media.

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