VADOVO REPUTACIJA: ESMĖ IR PAGRINDINIAI ELEMENTAI
MANAGER’S REPUTATION: NATURE AND MAINELEMENTS

Summary/Abstract: The topic of reputation has been discussed since ancient times when the personal and family status, social life and business success were associated with a good reputation. Losing good name and trust meant social death. Furthermore, late in the 20th and in the beginning of 21st century, when countries pursuing market economics moved through the post-industrial development phase, intangible assets were given the highest priority; among them, there was the impeccable reputation of an organization and its managers. Reputation provides an additional physiological value to the organization’s products and becomes an important means of attracting investors and partners, sustaining highly qualified employees. The concept of reputation and the elements of manager’s reputation are discussed in this article. The authors also discuss the manager’s reputation factors and classify them into main categories. The results of a surrvey (24 managers of different levels in ITcompany were the respondents) and the content analysis (past five years, 2007–2011) presented by one of the Lithuania’s daily newspapers are also discussed in this article. Conclusively, it is apparent that an excellent reputation is a feature of a competent manager, supreme leader with a long-term successful carrier, who can lead the organization to success. The result of a good reputation is prestige, trust, support and positive recommendations.

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