DEVELOPMENT OF REGIONAL MEDICAL TOURISM MARKETS IN UKRAINE BASED ON INNOVATION PRINCIPLES
DEVELOPMENT OF REGIONAL MEDICAL TOURISM MARKETS IN UKRAINE BASED ON INNOVATION PRINCIPLES

Summary/Abstract: It is stated in the article that the development of regional medical tourism markets in Ukraine should be based on innovation principles. The types and meaning of innovation technologies according to the medical services provision to tourists (tourist attraction, tourist services, provision of medical services and additional tourist services) have been studied. The characteristic of creation and marketing processes features of medical innovations at regional medical tourism markets were determined. The stages and participants of these processes were selected, which form the support system for the innovation creation.

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