The analysis of the candidates’ slogans in the Romanian presidential campaign – November 2009
The analysis of the candidates’ slogans in the Romanian presidential campaign – November 2009

Summary/Abstract: The current study aims at presenting some of the theoretical elements or dimensions of the political slogan in the Romanian presidential campaign 22nd of November 2009. The empirical research we have developed resides in the use of qualitative methods, to be more precise - the projective techniques, based on role-play, word association, story completion and sentence analysis. The hypothesis, or better to be said the main research question of this paper refers to the utility of the political slogan in the present context. The legitimate question would be: does the slogan have the force or the capacity to create first rank positive associations nowadays? Is it a foreground element in an electoral campaign? The conclusions that can be drawn as a result of this analysis, which does not involve the whole corpus of the analytical methodology, show that the electoral symbolic reflects somewhat ordinary, routine images, and the phrases or the ideatic symbols do not converge towards the realities of the moment.

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