British Petroleum Heroes as Signs of Corporate Culture
British Petroleum Heroes as Signs of Corporate Culture
Author(s): Camelia-Mihaela Cmeciu, Mirela ArsithSubject(s): Cultural Essay, Political Essay, Societal Essay
Published by: Editura Alma Mater
Keywords: Identity; British Petroleum; corporate culture; attribution; framing; iconicity; indexicality; symbolicity.
Summary/Abstract: When dealing with organizations, there has been noticed a tendency towards a quantitative analysis about the profit or the discursive materials produced for the stakeholders. But beyond this interface with the external world there lie the employees who make every corporate economic or communication objective turn into reality. This paper deals with the way in which a British company knew how to incorporate its employees/heroes into its 100-year anniversary discourse practices.
Journal: Cultural Perspectives - Journal for Literary and British Cultural Studies in Romania
- Issue Year: 2009
- Issue No: 14
- Page Range: 7-20
- Page Count: 13
- Language: English
- Content File-PDF