Marketing i oglašavanje
Marketing And Advertising
Author(s): Attila Csíkos, Maja SemizSubject(s): Economy
Published by: АЛФА БК УНИВЕРЗИТЕТ
Keywords: marketing; advertising; advertisement
Summary/Abstract: This paper is an attempt to present marketing and advertising, as well as their relationship with the public. We explained why that field is very important in the business world today.. Finally, we touched on the topic of truth in advertising, because that is exactly why many either question the use of marketing or limit it.
Journal: Glasnik za društvene nauke
- Issue Year: 2012
- Issue No: 4
- Page Range: 224-238
- Page Count: 10
- Language: Serbian