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Marketing i oglašavanje
Marketing And Advertising

Author(s): Attila Csíkos, Maja Semiz
Subject(s): Economy
Published by: АЛФА БК УНИВЕРЗИТЕТ
Keywords: marketing; advertising; advertisement

Summary/Abstract: This paper is an attempt to present marketing and advertising, as well as their relationship with the public. We explained why that field is very important in the business world today.. Finally, we touched on the topic of truth in advertising, because that is exactly why many either question the use of marketing or limit it.

  • Issue Year: 2012
  • Issue No: 4
  • Page Range: 224-238
  • Page Count: 10
  • Language: Serbian
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