The social representation of traffic accidents
The social representation of traffic accidents

Summary/Abstract: This paper presents the results of a pilot study aiming at exploring the social representation of traffic accident in a Romanian sample. The method used was the associative network, a variant of the free association technique: the respondent has both to write down the words activated by the inductive expression - "traffic accident" - and to place them in hierarchical order according to their importance. The first data analysis was conducted from a structural perspective, investigating the central core and the peripheral zones of the representation. The lexical correspondence analysis was conducted in a second step exploring the dimensions of the representational field. Results are discussed in terms of contents, structure and factors of social representation, also correlated with the demographic variables used in the study - gender and age.

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