Socialiniai rizikos kontūrai žiniasklaidoje: televizijos naujienų pranešimų analizė
SOCIAL CONTOURS OF RISK IN MEDIA: ANALYSIS OF TELEVISION NEWS MESSAGES

Summary/Abstract: The aim of this article is to identify social contours of risk presented in media. They are revealed referring not to the atomistic, but holistic approach. The idea of this article is based on the data of empirical research, whose purpose is to find out what kinds of risk and how are presented in TV news. The study implementation is based on the grounded theory, which enables to present the complex evaluation of the research object. Identifying risk sources, victims and governing entities (i. g. individuals or institutions, which are responsible for risk prevention and elimination of consequences). This article also presents visualization of the research data on the symbolic map of risks representations. It provides a systematic explanation of risks, which were represented in the analyzed television news messages. The results showed that a wide range of risks and threats were presented in television news, for example social, economic, political, cultural, environmental ones etc. Various risks representations create a common information flow, which makes people familiarized with hypothetical and real risks. The study results revealed a necessity of a new, wider coverage research.

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