The Linguistic Aspect of Strategic Framing in Modern Political Campaigns
The Linguistic Aspect of Strategic Framing in Modern Political Campaigns
Author(s): Agnieszka PluwakSubject(s): Language and Literature Studies
Published by: Instytut Slawistyki Polskiej Akademii Nauk
Keywords: frame; framing; perspective
Summary/Abstract: The following article describes the role of semantics in political marketing, emphasizing the mechanism of framing and perspectivising in discourse. The complexity of the framing process is discussed in the introduction, then the linguistic aspect of political framing is debated and the technique of wording formulation in political discourse analyzed. Finally, implications and conclusions for further research are presented. Examples of political framing provided within the paper are based on the analysis of contemporary public discourses.
Journal: Cognitive Studies | Études cognitives
- Issue Year: 2011
- Issue No: 11
- Page Range: 307-319
- Page Count: 13
- Language: English
