Vplyv globalizácie na vnútroobchodnú politiku krajín Vyšehradskej skupiny
The Globalisation Processes and the Market Landscape of the Group V4 Countries

Summary/Abstract: The home trade development in transitive countries as Poland, Czech Republic, Hungary and Slovakia is in spite of different initial positions very analogical. The home market in these countries is covered by the national companies and also by the big strong foreign companies with global marketing. These companies are obtaining strong position they mould the structure of national internal market. Law and order form principal frame of business. Legislation, acts and regulations form space for business decisions about product, price, contracting, distribution and communication policy. Home trade development is needed be influenced in line of the targets of the economy policy and according the goals of the home trade policy.

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