A várospromóció internetes eszközei a Székelyföldön
Internet as a Means of Communication in the Szeklerland, in the Marketing of Localities

Summary/Abstract: The study examines the role played by the Internet in the marketing of localities, based on the experience of an empirical research about web-pages of towns in the Szekler region. Following a theoretical grounding – which presents the 20th century history of the formation and headway of town marketing – the analysis discusses the communication of Szekler towns following 1989, and the effects of Szekler urban configuration on marketing approach. It examines the perspectives prevailing during the towns’ processes of ‘electronic adaptation’, whether the examined web-pages reflect harmony between the image of the town as a product and communication, whether authentic or newly designed systems of symbols appear, to strengthen the identity of the town, whether essential economic, demographic and other important pieces of information oriented to fundamental target segments are present or not.

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