ŹRÓDŁA TRANSMISYJNEGO UJĘCIA PROCESU KOMUNIKACJI
THE GENESIS OF TRANSMISSION APPROACH TO THE PHENOMENON OF COMMUNICATION

Summary/Abstract: The purpose of the present paper is to suggest a philosophical basis for re􀃀 ection on the transmission model of communication. The article is a contribution to the discussion about the genesis of the concept of communication. It also attempts to specify the conditions that have to be met to identify the non-etymological genesis of transmission approach to the phenomenon of communication. The paper consists of four sections. The first one distinguishes between a ‘model of communication’ and an ‘approach to communication’. While the second section examines the etymological and historical genesis of the contemporary term ‘communication’, it particularly discusses two metaphors on which the transmission model of communication builds: the ‘organic’ and the ‘transmission’ metaphors. The third section considers the basic elements of the Shannon–Weaver model of communication which is generally regarded as the very source of all communication models. The fourth section delivers a presentation of a philosophical perspective on the genesis of the transmission approach: Plato’s Phaedros, Scholastic semiotics, Descartes’ cogito and Locke’s empiricism are covered here. The most important conclusion that is drawn here has it that the philosophical perspective on the genesis of the concept of communication makes it possible to show that the category of transmission is inadequate for a serious reflection on the communication process.

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