RETORIKA U KONSTITUTIVNIM IZVORIMA ISLAMA
RHETORIC OF THE CONSTITUTIVE SOURCES OF ISLAM

Summary/Abstract: This article discusses the essential nature of the rhetoric style of the Kur’ani- Kerim. Text analysis of the Kur’an text reveals the significance of rhetoric as an art of communication, not only on the level of the created and material world, but also on the two different ontological stages: transcendent and material. The author points out the expressive function of the Kur’anic language characterised by the semantic diversity, relative frequency of metaphors, polysemy of the expression, and dualistic style of Kur’anic narration. These constitutive elements of the rhetoric of the Revelation, the author views in correlation with contemporary communicology theories in the field of rhetoric.

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