L'étude des relations entre les représentations sociales et les pratiques de consommation alimentaire: le cas de la grippe aviaire
The study of relations between social representations and practices of food consumption: the case of bird flu

Summary/Abstract: The present research is enrolled in the tradition of Health Social Psychology studies, inspired to a socioconstructivistic paradigm. It was carried out to inquire the Italian consumers’ mass psychosis deriving from the menace of an avian flu, in the framework of the Risk psychology, by using the social representations approach. Research questions are related to the existence of differences between social representations of the avian flu elaborated from those who has modified (n = 58) their alimentary habits and those elaborated from who have not modified them (n = 56). The structures and the contents of the representations have been studied by using a multimethod approach (Hierarchical evocation technique; Semi-structured interwiew). Results are here described and widely discussed.

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