Market Capacity from the Viewpoint of Logistic Analysis
Market Capacity from the Viewpoint of Logistic Analysis

Summary/Abstract: The paper discusses market potential and market capacity as a relevant problem of logistic analysis in economy. The emphasis is laid on the concept of market capacity which is comprehended as market potential (the other term occasionally referred to is ‚potential capital‘) and which is also the highest possible, from a theoretical viewpoint, amount of product/service sales that could be reached within a certain period of time by all the companies in the market. The paper focuses on the actually complete market (actually covered market) and on market niche (the uncovered part of markets). Studies show that from the viewpoint of logistic analysis, markets can be divided according to their closure. It has been established that according to the degree of closure a market can be open, close and intermediate. Possible scenarios of partly closed market formation have been studied. Results show that with the intensification of market closure, the economic system is essentially changing its behaviour.

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