Технологично състояние на парфюмерийното и козметичното производство в България в контекста на присъединяване към Европейския Съюз
Technological State of the Perfume and Cosmetic Production in Bulgaria in the Context of Accession to European Union

Summary/Abstract: In the analysis of the technological factors and competitive structure of the branch are used principles and approaches of the strategic positioning. The results from the study confirm the necessity for development of the internal technological advantages as a base for increasing the competitive ability of the branch. The drawn estimations and generalizations give opportunity for identifying the main priorities and challenges for the Bulgarian producers of perfume and cosmetic products in the process of integration to the European markets.

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