Komparacija razvoja trgovine Bosne i Hercegovine i Evropske unije
Comparison of trade development of Bosnia and Herzegovina and the European Union

Summary/Abstract: The trade sector represents an important economic branch whose state and development reflect the development and state of the economy as a whole. Trade in Bosnia and Herzegovina, regardless of the specific marketing environment in which it operates, is strongly correlated with the European Union trends of trade. Therefore, the primary aim of this article is to explore the basic indicators of the state and development of the commercial sector in Bosnia and Herzegovina, and compare them with the situation and development of the commercial sector of the European Union. Hereupon, the research should highlight the concentration trends of trade and trends of commercial formats transformation in our country, as well as the fact that the presence of regional and global trading companies and retail chain stores significantly contribute these. The results of these studies show that the basic indicators for the commercial sector in Bosnia and Herzegovina have not reached the parameters of the commercial sector of the European Union. However, they are gradually moving towards the optimization and convergence of trading standards in the European Union. Therefore, having in mind the results of this research, managers employed in the commercial sector in Bosnia and Herzegovina, have to intensify business activities based on the principles of modern business marketing concept attempting to bring indicators of Bosnia and Herzegovina commercial sector closer to the trade standards in the European Union. Likewise, further research needs to determine whether, and how much, they have been successful.

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