GLOBALIZATION AND HYBRIDIZATION OF CULTURE
GLOBALIZATION AND HYBRIDIZATION OF CULTURE

Summary/Abstract: In this paper, we give a detailed analysis of the concepts of globalization and cultural hybridization, as well as the concept of creolization, and their relevance for understanding the contemporary culture. Despite criticism and skepticism concerning the value of the concept of globalization that have appeared as a result of a “post-global turn” that were provoked by 9/11 events, most authors argue that globalization is essential to understanding the contemporary epoch. As for globalization of culture, it is argued that globalizing forces did not inevitably lead to uniform global culture. They brought local cultural patterns closer to the “imagined” global culture but at the same time. They have promoted greater cultural heterogeneity. The process of hybridization further contributes to continuing cultural heterogeneity. In the paper, we discuss in more detail the concepts of cultural hybridization as well as of creolization.

• Details
• Contents