EDUCATION AND PUBLIC RELATIONS.THE INVOLVEMENT OF COMPANIES IN EDUCATION
EDUCATION AND PUBLIC RELATIONS.THE INVOLVEMENT OF COMPANIES IN EDUCATION

Summary/Abstract: Nowadays the modern state fails to keep pace with the current market needs. Moreover, it loses ground when it comes to the regulation of social problems that once were the preserve of its excellence. The winners are the big companies that take advantage of this gap and provide alternative education systems, build schools, equip libraries and laboratories, provide scholarships, organize seminars, etc. Through such activities, viewed as excellent from the public relations perspective, the promoters of these actions strengthen their market position and thus create very good images in the public eye. The recipients also have the winning bids as they integrate quickly and more effectively in the business environment and become aware of the philosophical vision that companies have about the new business environment of today

• Details
• Contents