ANALYSIS OF THE EXTERNAL COMPETITIVE ENVIRONMENT OF PITESTI UNIVERSITY
ANALYSIS OF THE EXTERNAL COMPETITIVE ENVIRONMENT OF PITESTI UNIVERSITY

Summary/Abstract: The strategic objectives of the university are in harmony with those of the Romanian higher education. In the analysis of the competitive external environment we used the Porter Structure, and after the evaluation of the five competitive forces we reached the conclusion that some of these are quite strong, representing dangers for Pitesi University (The risk represented by the entrance into the market of some new competitors; the rivalry degree; the “buyers’” power of negotiation), and the other ones are weak (the power of negotiation of the companies providing the materials and services inputs (suppliers); the threat generated by the substitution products), fact that represents great opportunities for Pitesti University

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