THE CONSUMERS AND THE CORPORATE SOCIAL RESPONSIBILITIES Cover Image

THE CONSUMERS AND THE CORPORATE SOCIAL RESPONSIBILITIES
THE CONSUMERS AND THE CORPORATE SOCIAL RESPONSIBILITIES

Author(s): Marinela Tanascovici, Olimpia Oancea, Victoria Mihaela Brînzea
Subject(s): Economy
Published by: Editura Eurostampa
Keywords: corporate citizenship; corporate ethics; corporate social responsibility,socially responsible consumer behavior

Summary/Abstract: Consumers are becoming more interested in corporate social responsibility, a concept that has also attracted growing attention from companies around the world. CSR has been described as the business role in sustainable development, and an approach to doing business which aims to integrate and balance economic, environmental and social performance, with the goal of continuously improving all three. Consumers have an important role in encouraging businesses to adopt and advance CSR. Many businesses make a sizeable effort to learn about their customers’ preferences and opinions, so they can create products and services that people will want to buy. When consumers care about issues like the environmental performance of a company or labor conditions in foreign factories, corporations take notice

  • Issue Year: XVI/2010
  • Issue No: 16
  • Page Range: 493-500
  • Page Count: 7
  • Language: English
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