MENTALITATEA LATERALĂ
LATERAL MENTALITY

Summary/Abstract: The article „Lateral Mentality” starts by analyzing paradigms that have contributed to understanding the concept of creativity. Regardless of the type of approach, creativity is defined in relation to the same two factors: originality/innovation and opportunity/adequacy. The author then stresses the importance creativity has in the actor's art. In this area, from the multitude of concepts and techniques to stimulate creativity, the most appropriate is the concept of „lateral thinking” developed by Edward De Bono, involving a twinning between understanding motivation as the main driver to stimulate creativity and a certain attitude inspired by lateral thinking. The central objective should be the enhancement of motivation. The author calls for stronger action to stimulate and maximize creativity.

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