AN EMPIRICAL INVESTIGATION OF RELATIONSHIP BETWEEN ORGANISATIONAL STRATEGY AND TOTAL QUALITY MANAGEMENT PRACTICES IN MANUFACTURING UNITS IN TAMIL NADU
AN EMPIRICAL INVESTIGATION OF RELATIONSHIP BETWEEN ORGANISATIONAL STRATEGY AND TOTAL QUALITY MANAGEMENT PRACTICES IN MANUFACTURING UNITS IN TAMIL NADU

Summary/Abstract: The major aim of the study is to identify the factors related to the implementation of Quality Management practices in manufacturing units from organization perspective, based on an empirical analysis and to identify the relationship between TQM implementation and organizational strategy. This study is limited to small manufacturing units registered with confederation of Indian Industries in Tamil Nadu. The instrument used in this study is a survey questionnaire. The samples of 110 units are selected for the study. The study implies that the presence of people involvement based organization strategy influenced the successful implementation of TQM and its success depends on the dimensions of top management involvement and organization culture which resulted in higher organizational performance. This encourages managers to accompany their TQM practices with the infusion and reinforcement of employee empowerment, shared vision, and style of an organization.

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