Retorică şi pragmatică publicistică. „Figuri de construcţie” şi strategii persuasive în titlurile de articole din presa românească actuală
Journalistic Rhetoric and Pragmatics. „Figures of Construction” and Persuasive Strategies in the Titles from the Romanian Journalistic Discourse

Summary/Abstract: The analytical framework of my research is based on analyzing the journalistic discourse. My investigation is grounded in a corpus of titles from the journalistic area. Titles are ways of interacting and claim to be dialogical. Dialogicality is the degree to which other discourses, voices, positions, representatives of other groups of people and interests are present in the journalistic discourse in a form of interaction which is undistorted. Reading journalistic texts, one can notice that the titles in the journalistic discourse disguise an oscillation between informing and persuading (or between telling and selling).

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