Ocena satysfakcji klienta po wprowadzeniu innowacyjnej usługi przez MPK w Siedlcach
ATTEMPT TO EXAMINE THE CUSTOMER SATISFACTION AFTER THE INTRODUCTION OF INNOVATIVE BUSINESS SERVICES BY CITY TRAFFIC COMPANY IN SIEDLCE

Summary/Abstract: In the 90s companies have realized that they are not able to stay on the market without customers. It is thanks to purchasers of the company has the opportunity of existence on the market. The object of the competition has become so knowledge about the client, its requirements, and finally a sense of satisfaction at the cooperation with the company. The consumer becomes the real buyer if his expectations were fully realized, and when he is de¬livered in some kind a unique value. The purpose of the article is an attempt to determine the level of customer satisfaction after introduction on the local market the innovative service by the city company MPK in Siedlce. This product is designed to improve the quality of customer service and satisfaction of consumers using services of this company.

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