Klient i wartość tworzona dla niego w organizacji
CLIENT AND VALUE CREATED FOR HIM IN THE ORGANIZATION
Author(s): Zofia ZymonikSubject(s): Economy
Published by: Wydawnictwo Uniwersytetu Ekonomicznego we Wrocławiu
Keywords: ORGANIZATION; CLIENT; VALUE FOR CLIENT
Summary/Abstract: The article presents forming value for external client. The essence and definition of client in context of historical social and economical conditions has been interpreted. The study shows that internal clients are helpful in creating the product value for external client. It suggests that product value of organization should be enriched with value of human capital. Reference to the Toyota concern has been made where these two sorts of value make a kind of DNA chain. An author’s model of creating value for the client based on the principles allow¬ing improving the level of life quality has been worked out.
Journal: Prace Naukowe Uniwersytetu Ekonomicznego we Wrocławiu
- Issue Year: 2011
- Issue No: 151
- Page Range: 778-792
- Page Count: 15
- Language: Polish