Strategic Planning And Strategic Management
Strategic Planning And Strategic Management

Summary/Abstract: This paper concisely defines strategic planning as a process of systematic identification of opportunities and threats that lie in the future. Strategic management is presented as a continuous and iterative process whose purpose is to optimally prepare the organization to adequately respond to the changes that come from the environment. A well-arranged comparison of strategic planning and strategic management is herewith also presented and defined. Strategic planning and strategic management are a prerequisite for the survival and development of organizations in a market economy, so their emphasizing their importance is both logical and inevitable.

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