Reklamný text a médiá
Advertising Text and Media

Summary/Abstract: In this thesis work we deal with advertising texts/slogans in the context of advertising communication. We present advertising text related to media, the development of advertising styles in its thoughtful variety, formalistic and structuralised orientated theories, which directly remark on the discussion regarding the phenomenon of advertising (advertising texts/slogans). We dedicate ourselves also to all available forms of advertising texts/slogans as a means of advertising persuasion, media presentations, creative development of language, primarily indeed specific facilities and advances – at the level of production, and also at the level of communication.

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