COMPETITIVENESS OF SMEs AND TRENDS ON THE MARKET
COMPETITIVENESS OF SMEs AND TRENDS ON THE MARKET

Summary/Abstract: A new economy is a global economy and it means worldwide trading with services, goods, capital, production and information. Small and middle enterprises play importance role of nationality economies functioning. So there is need to evaluate the potential of small and medium enterprises with the meaning of European integration. Small and middle companies have pivotal position in national economics in light of formation healthy entrepreneurial environment. Existences of small and middle companies stabilize society because each marked political insecurity and radical currents situation could be for them recourses diversification. Small and middle companies forms healthy entrepreneurial environment. Integration process of the Czech Republic into European union brigs the changes of parameters of business environment which needs to be monitoring and evaluated. The aim of this paper is engaged in the competitiveness of small and middle companies in light of trends on market and using soft factors as are identity, integrity and majesty of company in The Czech Republic.

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