DEFINITION OF COMPARATIVE ADVERTISING
DEFINITION OF COMPARATIVE ADVERTISING

Summary/Abstract: This study divided into three parts. First chapter tries to show the economic function of the comparative advertising, its risks, interests to be protected and the main features of its regulation. The second part is about the definition of comparative advertising. A new draft directive is analysed in the third chapter as a possible solution to create two kinds of comparative advertising. In the summary the author tries to shortly assuming main ideas of the study and gives some remarks and critics.

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